If you have a business, you need both online and offline marketing materials. And with printed materials, you need to find a good printing company to supply what you need. Here are three tips on how to look for one.
1. Do not sacrifice quality for the price.
If you’re just starting out in business and you need flyers, business cards, and other printed materials, you might be tempted to find a printer that offers the lowest prices. But be warned, do not sacrifice quality for price. When looking for a printing company, always ask for print samples. And if they offer to print a sample of your work go ahead and grab that opportunity. Remember that the quality of your printed materials speaks a lot about you. If your printed materials look cheap and unprofessional, your potential customers will think the same about your products and/or services.
2. Evaluate the customer service.
It’s often hard to gauge how far customer service goes on the first try. But of course, you need to start somewhere. So study how the company’s representative talks to you on the phone or email, get your details and printed requests, and deliver the products to you. More importantly, review how well they handle complaints, inquiries, and other not-so-positive feedback from clients. The goal is to find a reliable printer that you can work with for a long time, so excellent customer service is essential.
3. Look for value for money.
Many printing companies offer more than just printings services. Some offer design and installation services for free if you get them as your printer. This is value for money. So look for a print company that is a one-stop-shop for everything you need.
While there are many small mom-and-pop printing businesses out there, it’s often safer to go with printing franchise companies like Signarama because they most likely have the top-of-line equipment that can offer you the best value for money. Keep these in mind if you’re starting out and looking for a partner printing company.