More businesses these days understand the need for online activity. Thousands of websites are launched every year, and a good percentage is owned by businesses in an effort to expand opportunities.
Launching your own website is not the end of it, however; rather, it is the beginning. You can’t simply leave a website and make it work, hoping it will stay relevant and customers will keep coming. Customers like websites that are up to date, and search engines like Google appreciate that too. Here are some of the reasons you should keep updating your online activities.
SEO depends on it
Part of the effectiveness of search engine optimization depends on constant updates. A regularly updated blog page, for example, gives users something to look forward. This helps you build authority and earn people’s trust. You can only maintain a good ranking on Google searches if you have “positive” activity.
Content is “stolen”
When you have plenty of content and traffic, your content may become the target of data harvesting. Bots that mimic users’ search patterns “crawl” your website and grab information. Think of it as someone downloading a picture of you online and using it as their identity. As there is hardly anything you can do to stop it, your only recourse is to keep updating your content. Harvesting or scraping can affect your traffic and rankings, so you have to be vigilant.
Visitors are impatient
Your visitors will likely move on to the next website if your information is outdated or slow to load. Apart from having nothing new to offer, if you fail to update your content, you may not even know that your website has slowed down. Customers are not going to wait for you long enough to do something.
There is no reason you should stop working on your online presence and keep them up to date. Digital marketing was never designed to be stagnant.